hi, I'm
Ifeoluwa
I market products and tell brand stories to drive growth
Some of the places I've done this
- Branding
- B2B
- Campaigns
- Storytelling
- Growth
- B2C
- GTM strategy
- Content
- Partnerships
- Products
Across B2C and B2B, my approach is simple: understand what people actually need, then build the strategy and experience that gets them there.
Whether that's a product launch, a rebrand or a campaign, I care about outcomes the business can measure and people truly feel.
I've Done This At
What I Did
Launches, campaigns and programmes I've led, and the results from them
GTM & Product Launch
EUR/GBP Global Accounts
Owned end-to-end product marketing for the launch of EUR and GBP accounts, from positioning through to...
Market Entry & Positioning
Onboard Business Pivot
Led product, content and brand marketing across our launch into B2B payments, driving $20M+ in transaction volume within...
Campaigns & Activation
Stablecoin Sprint
Co-organised and led creative direction. Powered by Base West Africa, cNGN and Uglycash, stablecoin education and adoption...
Product Feedback & Iteration
Onboard Test Pilots
Managed a community of product testers and built the feedback loop between users and the product and engineering teams, optimising...
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